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INDUSTRY INSIGHTS

This course is dedicated to wedding planners and wedding creatives, whether you have an event venue, are a florist, design wedding stationery, or work behind the camera. We’ll explore your personal brand and how the world sees you. We’ll talk about how to set yourself apart from the hundreds of other businesses out there. We’ll dive into social media (beyond the 101 basics), including how to navigate the ever-changing landscape of Instagram, Facebook, and blogging. This day is about defining you and defining your business. You’ll finish the course knowing what, and who as a client, is right for you. This one-on-one course is terrific for newer, emerging, or growing wedding creatives intent on setting or re-establishing business objectives. It’s about putting purpose behind your passion, with a clear process outlined and profit in mind. 

  •  Business Branding

  •  Defining your Why

  •  Identifying your Ideal Client

  •  Pricing and Sales

  •  Growing your Team

  •  Advertising, Marketing, and Social Media

  •  Website, Social Media, and Brand Image

  •  How to Get Published

  •  Styled Shoots

Speakers + Contributors

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Heather Dwight - Founder

Heather Dwight started Calluna Events in 2004 after working in non-profit and corporate events for 10 years.  With a vibrant and captivating sense of style, Heather is one of the most sought-after wedding planners in Colorado, and the visionary behind Calluna Events being recognized as one of the Best Wedding Planners in America by BRIDES, The Knot’s Best of Weddings (2008-2019), The Knot Best of Weddings Hall of Fame and the winner of Wedding Wire Bride’s Choice Award. Heather served as the Director of Communications on the inaugural WIPA Colorado Board of Directors. Clients describe Heather as having a sophisticated, yet calming confidence, allowing her to be a true advocate for her clients’ vision. Heather also provides business coaching and mentoring and in 2019 launched a new business, Love Well Planned which focuses on workshops for wedding planners and wedding creatives. She loves mindful design, style and immaculate detail. After 16 seasons, what Heather adores the most are the relationships she is fortunate to build with clients and helping couples achieve a beautiful wedding that is authentically theirs.

www.callunaevents.com

 
 
 
 
 
 
 
 

Thank you to our wonderful Love Well Planned workshop Partners