Elevating your brand : Wedding Planning 101
We will focus on the essential elements of a successful wedding planner, including how to start a wedding planning business and how to differentiate yourself from the masses. We’ll delve into Business 101, contacts, accounting, hospitality vs. service, designing a wedding, pricing, vendor relations, budgeting, and financials. We’ll discuss how to expand your team and all the essentials of planning a wedding, right down to how to designing a table, making and pinning a boutonnière on the fly, cutting a wedding cake, and running a rehearsal. If you are a beginner or even have a couple years of experience, this day is terrific for learning the basics, or brushing up on tips and tricks you didn’t even know you needed. This course is good for beginning wedding planners, planners who work under a company, or experienced planners who need to refresh and rekindle their skills and education.
Wedding Planner 101 - Day in the Life of a Wedding Planner
Service vs. Hospitality - Going The Extra Mile
Pricing, Sales and Services - Booking a Client + Contracts
Timeline Generation - Using Aisle Planner
Setting a Budget
Who is your Ideal Client
Working with Vendors
The Design Process - Boards to Mock Ups
Stories + Lessons Learned
Communication - Setting Client Expectations
How to Run a Rehearsal
Growing your Team
Styled Shoots
Wedding Planner Style
How To’s
Emergency Kit
And more!
Speakers + Contributors
Heather Dwight - Founder
Heather Dwight started Calluna Events in 2004 after working in non-profit and corporate events for 10 years. With a vibrant and captivating sense of style, Heather is one of the most sought-after wedding planners in Colorado, and the visionary behind Calluna Events being recognized as one of the Best Wedding Planners in America by BRIDES, The Knot’s Best of Weddings (2008-2019), The Knot Best of Weddings Hall of Fame and the winner of Wedding Wire Bride’s Choice Award. Heather served as the Director of Communications on the inaugural WIPA Colorado Board of Directors. Clients describe Heather as having a sophisticated, yet calming confidence, allowing her to be a true advocate for her clients’ vision. Heather also provides business coaching and mentoring and in 2019 launched a new business, Love Well Planned which focuses on workshops for wedding planners and wedding creatives. She loves mindful design, style and immaculate detail. After 16 seasons, what Heather adores the most are the relationships she is fortunate to build with clients and helping couples achieve a beautiful wedding that is authentically theirs.
Thank you to our wonderful Love Well Planned workshop Partners!
